Nick Theodore, CEO of VST and a former dunnhumby exec, comments: 'Most CPGs have more than 250 different planograms associated with their products. With new HFSS regulations come into force in October, the partners say there will be particular need for help. Uses will range from calculating how to optimise the at-shelf experience through to deciding which packaging will deliver the greatest impact. It includes 'four billion rows of planogram data', packaged into specific categories, and allows users to drill down to a single SKU, cut by individual stores or retailer store groups. ![]() The new service will make data from more than 3,500 UK stores available, including share of space reporting and high-resolution images of what shoppers would see on shelves. The partners say tracking what's actually happening in stores has become 'almost impossible' for CPG brands as data available becomes more complex: and the pandemic has called a halt to the time-consuming practice of visiting stores to photograph and analyse shelves. ![]() ![]() Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands. VST Teams with dunnhumby for Planogram Software Launch
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